Industry Experience Matters
We have over a decade of experience working exclusively in the Australian healthcare industry for Surgeons, Physicians, GPs, Dentists, allied health professionals, medical research organisations, medical recruitment agencies and medical education companies. Our main point-of-difference to other agencies is our team. We are one of the most experienced medical marketing team in Australia with significant hands-on employment experience managing the marketing for major Australian healthcare institutions at the highest level, prior to creating an agency. Why does this matter?
Medical Marketing is a Highly Specialised Field
Medical marketing and understanding precisely what exactly constitutes elective surgery can be beyond the realm of a generic marketing agency. They simply do not get it and the learning curve involved is enormous. Do not waste your hard earned dollars training others about your industry. Quality medical marketing requires advanced knowledge and experience, including an understanding of:
- the scope of practice relevant to the differing specialties;
- medical procedures and conditions, along with their relevant demographics;
- the referral pathways of acute vs. elective cases;
- private health insurance dynamics;
- supply and demand of the competition; and of course
- your unique approach to clinical practice.
The medical vocation is also a proudly collegiate industry that requires a uniquely professional style of patient communication to avoid peer conflict and to remain AHPRA compliant. We understand your industry. We have worked in it. We have practical experience in business development and medical marketing at a senior level. We understand the value of your reputation.
We’ve been doing this for 12+ years in every State and Territory of Australia.