Why Choose Us? We Specialise in Medical Marketing Only.
Industry Experience Matters
We have over a decade of experience working exclusively in the Australian healthcare industry for Surgeons, Physicians, GPs, Dentists, allied health professionals, research organisations, medical recruitment agencies and medical education companies in every capital city. Our main point-of-difference to other agencies is our team. We are one of the most experienced medical marketing teams in Australia with significant hands-on employment experience managing the marketing of major Australian healthcare institutions at the highest level, prior to creating an agency.
Medical Marketing is a Highly Specialised Field
Medical marketing and understanding what exactly constitutes elective surgery is beyond the realm of a generic marketing agency. They simply do not get it and the learning curve involved is enormous. Do not waste your time (or your money) letting them learn on the job. Quality medical marketing requires advanced knowledge of:
- the scope of practice relevant to the differing specialties;
- medical procedures and conditions, along with their relevant demographics;
- the referral pathways of acute vs. elective cases;
- private health insurance dynamics;
- supply and demand of the competition; and of course
- your unique approach to clinical practice.
The medical vocation is also a proudly collegiate industry that requires a uniquely professional style of patient communication to avoid peer conflict and to remain AHPRA compliant. To avoid wasted spending and disappointment from misguided strategy, engage marketing professionals who understand the industry from sector-specific employment experience at the most senior levels of business development and marketing. Your reputation is at stake!
We’ve been doing this for 12+ years in every State and Territory of Australia.