Healthcare is a highly specialised industry – the terminology, the triaging and referral pathways of acute vs. elective procedures, private health insurance dynamics, the supply and demand of available facilities and of course, your unique approach to clinical practice all play a role in a successful marketing campaign. Furthermore, ours is a professional industry demanding a unique style of communications to avoid conflict.
To avoid wasted spending and disappointment, engage marketing professionals who understand the industry from hands-on experience over generic firms who lack insight due to the steep learning curve.
I have worked in general practice, allied health, public and private hospitals (surgical, medical, rehab, psych), medical research and the aged care sector in senior business development roles for the last 11+ years. I have been solely responsible at times for managing $350,000 pa marketing budgets – investing in what works and becoming familiar with what doesn’t.
- MBA (Finance & Business Law) (UTS)
- Bachelor of Communications (Advertising) (UWS)
- Diploma of Marketing Communications (UWS)
- Google, Ads Search Certified
- Google, Analytics IQ Certified
- Google, Tag Manager Certified
- Facebook, BluePrint Trained
- RACGP, GP CPD Point Education Certified
- Group Homes Australia (Dementia & High Care)
- Healthe Care Australia (35+ Private Hospitals in Australia)
- Evolution Healthcare (9+ Private Hospitals in Australia & NZ)
- The Woolcock Institute of Medical Research (Sleep & Respiratory)
- St Vincent Hospital, Sydney
- Eastbrooke Medical Centres (10+ GP Clinics)
- Ochre Health Medical Centres (20+ GP / VMO Clinics)
- Software AG
Senior Website Developer
I am a senior website developer who specialises in boutique custom-design websites. I blend my background in visual arts with my 10+ years of website development (and > 20 doctor website projects completed) to deliver you a digital shop front that puts your best-foot-forward and truly maximises your unique point of difference.
- Bachelor of Visual Arts (Photography & Printmaking)
Areas of Expertise
- Graphic design and animation
- Hosting (websites and email) & DNS management
- Google: Ads, Analytics, Tag Manager, My Business
Cloud Application Architect
I am a mobile application developer and website technology architect with an interest in cloud-based development. I translate and automate business problems into creative solutions to modernise your operation.
- Bachelor of eBusiness (IT) (Macq.)
Areas of Expertise
- Application development
- Google: Ads, Analytics, Tag Manager