Healthcare is a highly specialised industry – the terminology, the triaging and referral pathways of acute vs. elective procedures, private health insurance dynamics and the supply and demand of available facilities all play a role in a successful marketing campaign. Furthermore, ours is a professional industry demanding a unique style of communications to avoid conflict.
To avoid wasted spending and disappointment, engage marketing professionals who understand the industry from hands-on experience over generic firms who lack insight due to the steep learning curve.
I help doctors and healthcare-related organisations increase sales by leveraging my significant career in specialised healthcare marketing and adopting both emerging and traditional techniques of business development to assist capture work and leads.
- MBA (Finance & Business Law)
- Bachelor of Communications (Advertising)
- Diploma of Marketing Communications
- Google, AdWords Search Certified
- Google, Analytics IQ Certified
- Google, Tag Manager Certified
- Facebook, BluePrint Trained
- RACGP, GP CPD Point Education Certified
I have worked in general practice, allied health, public and private hospitals (surgical, medical, rehab, psych), medical research and the aged care sector in senior business development roles for the last 11+ years. I have been solely responsible at times for managing $350,000 pa marketing budgets – investing in what works and becoming familiar with what doesn’t.
- Group Homes Australia (Dementia & High Care)
- Healthe Care Australia (Hurstville, Gosford, Brisbane Waters and Mayo Private Hospitals)
- Evolution Healthcare (Waratah, Canberra, Shellharbour and South Coast Private Hospitals)
- The Woolcock Institute of Medical Research (Sleep & Respiratory)
- St Vincent Hospital, Sydney
- Eastbrooke Medical Centres (10+ Clinics)
- Ochre Health Medical Centres (20+ Clinics)
- Software AG
Senior Web Developer
Areas of Expertise
- Front-end website development
- Hosting (websites and email) & DNS management
- Google: AdWords, Analytics, Tag Manager, My Business, Admin
Areas of Expertise
- Application developer
- Front-end and back-end website development
- Google: AdWords, Analytics, Tag Manager