Healthcare is a highly specialised industry – the terminology, the triaging and referral pathways of acute vs. elective procedures, private health insurance dynamics, the supply and demand of available facilities and of course, your unique approach to clinical practice all play a role in a successful marketing campaign. Furthermore, ours is a professional industry demanding a unique style of communications to avoid conflict.
To avoid wasted spending and disappointment, engage marketing professionals who understand the industry from hands-on experience over generic firms who lack insight due to the necessary steep learning curve.
I am a digital marketing specialist with a significant career working within the healthcare sector. I have worked in general practice, allied health, public and private hospitals (surgical, medical, rehab, psych), medical research and the aged care sector in senior business development roles for the last 12+ years. I have been solely responsible for managing annual marketing budgets of up to $500,000 pa and in the process I have developed a thorough understanding of what works to increase patient numbers, and what most certainly doesn’t.
- MBA (Finance & Business Law) (UTS)
- Bachelor of Communication (Advertising) (UWS)
- Diploma of Marketing Communications (UWS)
- Google, Ads Search Certified
- Google, Analytics IQ Certified
- Google, Tag Manager Certified
- Facebook, BluePrint Trained
- RACGP, GP CPD Point Education Certified
- Group Homes Australia (Dementia & High Care)
- Healthe Care Australia (Private Hospitals)
- Evolution Healthcare (Private Hospitals / Radiology)
- The Woolcock Institute of Medical Research
- St Vincent Hospital, Sydney
- Eastbrooke Medical Centres (GPs / Allied)
- Ochre Health Medical Centres (GPs / VMOs)
- Software AG / WebMethods
Senior Website Developer
I am a senior website developer who specialises in boutique custom-design websites. I blend my background in visual arts with my 10+ years of website development (and > 20 doctor website projects completed) to deliver you a uniquely fitting digital shopfront that puts your best-foot-forward and truly maximises your point of difference and brand.
- Bachelor of Visual Arts (Photography & Printmaking)
Areas of Expertise
- Graphic design and animation
- Hosting (websites and email) & DNS management
- Google: Ads, Analytics, Tag Manager, My Business
Cloud Application Architect
I am a application developer and web-service technology professional with an interest in cloud-based development. I translate and automate business problems into technology solutions to modernise your operation.
- Bachelor of eBusiness (IT) (Macq.)
Areas of Expertise
- Application development
- Google: Ads, Analytics, Tag Manager