Industry Experience Matters
We have 15+ years of experience working exclusively in the Australian healthcare industry for Specialists, GPs, Dentists and related medical professional and research organisations. Our main point-of-difference to other agencies is our team. We are visible and provide you with our bona-fides whereas our competitors tend to hide their team as they have no relevant experience. We are one of the most experienced medical marketing firms in Australia with decades of medical sector employment experience managing the marketing of Australia’s largest healthcare organisations. Why does this matter?
Medical Marketing is a Highly Specialised Field
Medical marketing and understanding precisely what exactly constitutes elective surgery/procedures can be beyond the realm of a generic marketing agency. They simply do not have the foundational background and the learning curve involved is enormous. Do not waste your hard earned dollars training others about your industry. Quality medical marketing requires advanced knowledge and experience, including an understanding of:
- the scope of practice relevant to the different specialties;
- medical procedures and conditions, along with their relevant demographics;
- the referral pathways of acute vs. elective cases;
- private health insurance dynamics;
- supply and demand of the competition; and of course
- your unique approach to clinical practice.
The medical vocation is also a proudly collegiate industry that requires a uniquely professional style of patient communication to avoid peer conflict and to remain AHPRA compliant. We understand your industry. We have worked in it. We understand the value of your reputation.
We’ve been doing this for 15+ years in every State and Territory of Australia.